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UK Seals & Polymers Ltd reveals new brand identity

UK Seals & Polymers Ltd (UK Seals), a leading distributor of hydraulic and pneumatic sealing solutions, today reveals its new brand identity.

Established in 2002, UK Seals has earned a reputation for excellent customer service. By offering custom made solutions the company has successfully continued to grow, in what has often been a challenging market.

UK Seals was acquired in April 2016 by Eastern Seals (UK) Ltd. Since then, the decision was made to bring both companies more in line with each other, whilst maintaining the continuity of UK Seals and to expand on the company’s existing activities.

Ian Whitelock, Sales Director of UK Seals, explained: “Our new brand represents the group’s strengths around the idea of relationships, our global reach and the strong connections and links which have been formed through trust from our suppliers and customers.

UK Seals are well known in their industry, however they needed to modernise their existing image to become more in line with Eastern Seals. The company wanted to look more approachable and to enhance their total supply chain solution offering.

“Our new brand is fresh and modern, and most importantly, helps us stand out from other sealing providers. The key aim is to help unify the UK Seals and Eastern Seals network and create a more cohesive look and feel.”

“We’ve had great feedback from our customers and they are looking forward to helping us promote the new brand. We are confident that it will help us to increase consistency in the way the Eastern Seals brand is used across the globe, and achieve our objectives of increasing brand awareness, helping UK Seals compete effectively for international work against other suppliers.”

Ian Whitelock continues: “This whole process went way beyond giving UK Seals a new visual identity. It’s been just as much about reconfirming what UK Seals is and what our company stands for.”

For more information, please contact:

Sarah Wardropper, Web and Marketing
T +44 (0)1388 722817
E sarah.wardropper@ukseals.co.uk